MetLife launches First-of-its-Kind insurance sales App for agents

[Dhaka, January 21, 2024] Aiming to enhance the insurance purchasing experience for customers and empower agents to provide better service, MetLife Bangladesh has recently launched "MyLife", a first-of-its-kind mobile sales app. MyLife app will be available exclusively to the agents of MetLife Bangladesh.

MyLife app was launched through a ceremony recently held in Dhaka city. Chief guest of the event, Mohammad Jainul Bari, Chairman of Insurance Development & Regulatory Authority (IDRA), launched the app. MetLife Bangladesh’s Chief Executive Officer, Ala Ahmad; Additional Managing Director, Jafar Sadeque Chowdhury; senior officials and Branch Managers of MetLife were present at the ceremony.

MyLife mobile app integrates advanced digital technology to assist agents in their daily tasks, including offering tailored product recommendations and presentations to customers, and managing after-sales services directly from their mobile devices. This app is set to revolutionize the way MetLife’s agents interact with both new and existing customers, ensuring a faster and more efficient insurance purchase and service experience.

Ala Ahmad, Chief Executive Officer of MetLife Bangladesh, commented, “MyLife mobile app is a testament to our commitment to continue investing in the development of our agents. The app will enhance our agents' ability to serve our customers more effectively, offering convenience and transparency during the purchase of MetLife’s insurance solutions. I am confident that this app will significantly boost customer confidence in the country’s insurance sector.


About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits, and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. For more information, visit

MetLife Bangladesh is the leading international life insurer in the country, serving over a million customers in Bangladesh. To learn more, please visit:


Saifur Rahman

Director & Head of Communications

MetLife Bangladesh

Cell: +880 1313089065